Privacy policy

This Privacy Policy outlines how GreatCircleUK.com (referred to as "the Site") collects, uses, and shares your personal information when you visit or make a purchase.

Personal Information We Collect

Upon visiting the Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some cookies that are installed on your device. As you navigate the Site, we also collect information on the web pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. This automatically collected information is referred to as "Device Information."

We collect Device Information using technologies such as:

• Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information on cookies, and how to disable them, visit http://www.allaboutcookies.org.
• Log files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as "Order Information."

"Personal Information" in this Privacy Policy refers to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• Align with your preferences, provide information or advertising relating to our products or services.

Device Information is used to help us screen for potential risk and fraud (particularly, your IP address), and more generally to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• Google Analytics helps us understand how our customers use the Site. More about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or otherwise protect our rights.

Behavioural Advertising

We use your Personal Information for targeted advertising. For more on how targeted advertising works, visit http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, opt-out of some services at the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

Do Not Track Our Site does not alter its data collection and use practices upon detecting a Do Not Track signal from your browser.

Your Rights As a UK resident, you have rights to access personal information we hold about you and to ask that it be corrected, updated, or deleted. Contact us to exercise these rights.

Note, we process your information to fulfill contracts (e.g., if you make an order through the Site), or to pursue our legitimate business interests listed above. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention We maintain your Order Information for our records unless and until you ask us to delete this information.

Changes We may update this privacy policy to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors The Site is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at service@greatcircleus.com